
Cleaners, Comments and St. John of the Cross
December 28, 2025
8 min read
•
Newsletter
{Body}
Household cleaners
How many advertisements for cleaning products—hair, face, counters, windows, clothes—are you exposed to in a single year? Hundreds? Thousands? Tens of thousands?
Added up over a lifetime, you've absorbed countless impressions inscribing the same message into your subconscious: the world is dirty (bad!), but don't worry because this concoction of chemicals will make you clean (good!).
This conditioning runs so deep as to be taken as gospel, an uncontested truth that dirt/soil/sweat/bugs/animals should be avoided, while perfumes/pesticides/acids/solvents/petrochemicals are not just acceptable but beneficial.
Consider your relationship to any of the following brands, noticing your overall attitude towards them: Windex, Mr. Clean, Tide, Swiffer, Febreze, Dove, Old Spice…
Is it possible that your loyalty with any or all of these products is due to their relentless advertising campaigns rather than your objective assessment of their usefulness? Could they be taking advantage of your impressionable mind?
Before you dismiss this as paranoid thinking, pause for a moment. Answering that question honestly requires courage. Admitting you've been influenced—manipulated, even—is inherently painful for the ego, which believes wholesale in its ability to see reality objectively rather than recognizing itself as a sophisticated recording device replaying accumulated messages.
We're being assaulted by the chemical industry. Populations grow sicker while photoshopped influencers touting perfect skin and pristine homes profit from promoting synthetic solutions. And somehow, incredibly, this convinces us further that the answer is more man-made chemistry rather than God-given natural alternatives.
Below are some natural, health-conscious alternatives to some of the more common cleaning products.
{Mind}
Taking online comments personally
After one of my reels went viral yesterday (earning me a shocking amount of scorn and insults from strangers), Lord knows I need a quick vent.
Human tribe members scoured the plains among well-known friends and kin long before they scoured the internet. Such an environment sculpted smind and nervous systems fearful of isolation or getting kicked out of the group.
Fast-forward a couple million years and you now have the same biology interacting with a vastly interconnected world. Whereas before an insult must have been hurled in physical proximity to the individual (thus opening the door to potential violence), now we are safe in our bunkers, far away from the person on the other side of the screen, free from taking accountability.
The truth is that almost no one would say the mean stuff they say online to someone else’s face. People are generally polite and non-confrontational in-person.
So what do we do with this asymmetry? How do we respond when the primal fear of social rejection gets triggered by faceless strangers who will never face consequences for their words?
The knee-jerk reaction is to either fight back or spiral into self-doubt. But there's a third option: use it as a mirror.
I need to honestly assess the intent of the post that incited such comments. Do I judge or disdain other people’s choices? How could I have worded things more compassionately to avoid generating such inflammatory reactions? In what ways am I still not trusting God’s plan?
It's possible to find the pure heart underneath the cursory emotion—the recognition that nothing about the situation needs to be changed, only surrendered. If you strongly believe in something counterculture, as I do on this topic, expect blowback. Unconventional opinions challenge people's deeply held identifications, and whenever that happens, people will fight tooth and nail to uphold and rationalize their way of life.
Every moment is an opportunity to look in the mirror and hand one’s preferences over to God. The wise use what they see in the reflection to locate leftover greed and hatred within themselves. The unwise defend their stance like their life depends on it.
{Soul}
How often on the journey towards Awakening does the mind get upset by its own impurities?
You judge your anger while meditating, frustrated that you're not peaceful enough. You criticize your doubt during prayer, ashamed that your faith isn't stronger. You resent your wandering attention, convinced you're failing at presence.
But the impurities aren't obstacles to the path—they are the path. Your sin is precisely what qualifies you for grace.
Start broken—that’s the whole point.

December 21, 2025
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